Tuesday, July 17, 2007


Fifty-two years ago today, Waly Disney combined two great American institutions, pop culture and capitalism; and opened up his first theme park, Disneyland, in Anaheim, California.

Walt also exploited an emerging American institution, television, by having the grand opening shown live on TV. Whatever else you think about Uncle Walt, he knew how to make a buck. He took a primitive cartoon about a mouse (originally named Mortimer) and turned it into a trillion dollar, worldwide empire. There are Disneyland parks in Paris and Tokyo, and a Disneyworld park in Orlando Florida. There are at least a half dozen companion parks. (many based on water themes)

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